The Rover-Landers of BC

Needed a new fan belt on the 130 today so popped into Lordco to get one.

Holy cow. Even after discount it came in at just under $20 before tax. Is that normal?

Here's what I'm used to paying:

http://www.paddockspares.com/pp/DEFENDE ... iesel.html

I don't get the huge price differential. What gives?